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  <url>
    <loc>https://www.betsyshuki.com/about</loc>
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    <lastmod>2025-04-16</lastmod>
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      <image:title>About</image:title>
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  </url>
  <url>
    <loc>https://www.betsyshuki.com/contact</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2025-05-15</lastmod>
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  <url>
    <loc>https://www.betsyshuki.com/home</loc>
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    <priority>1.0</priority>
    <lastmod>2025-10-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60500699b4e4da039469b514/73a456ea-9bab-49db-83e8-2061e95565a7/tempImageGPuWZS.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Comparison of eyebrows before and after a makeup treatment, showing fuller and more defined brows in the after image.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60500699b4e4da039469b514/e76d9c82-178b-4d4d-ae46-2a1dc30f7036/tempImageMW5DoM.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Before and after eyebrow transformation showing thicker, more defined eyebrows in the after image.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60500699b4e4da039469b514/e6875eaf-0572-47e9-a020-58cf140f08d9/tempImagellAeTY.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Close-up of a person's face lying down with brown hair, wearing a black shirt and earrings. Their eyebrows appear well-groomed, and they have light makeup on their eyes and lips.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60500699b4e4da039469b514/0de12bbe-5f45-4ef1-a892-36aefa98910a/tempImage8X2bnV.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Close-up of a person's eyes with a focus on eyebrows and eyelashes, showing a before-and-after of eyebrow shaping and makeup application, demonstrating enhanced eyebrow shape and volume in the after image.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60500699b4e4da039469b514/bd396817-755d-4b17-adfc-89beef574149/tempImageMxDcfp.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Before and after image showing eyebrows microblading transformation.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60500699b4e4da039469b514/1634600157341-NVJM2R0BLGON6R68D3A0/IMG-5937.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Before and after eyebrow transformation with enhanced eyelashes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60500699b4e4da039469b514/41203514-9901-40cb-b054-9bcc2e4b6760/tempImageySAKSB.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Before and after comparison of eyebrow enhancement</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60500699b4e4da039469b514/1fcb0599-deda-458d-a331-f1743dff90b0/tempImage8eJfmT.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Close-up of a woman's face with light brown hair, prominent eyebrows, pink lips, and visible freckles, looking directly at the camera.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60500699b4e4da039469b514/c15b4622-2fa9-41b5-b7f9-22deecb26ab6/tempImageWqwO0F.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Comparison of eyebrows before and after grooming or microblading</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60500699b4e4da039469b514/9365df2e-6565-4573-ba00-8471dc7a127b/tempImagejOziDW.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Close-up of a person's eyebrows and eyes, showing a before and after view of eyebrow grooming or treatment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60500699b4e4da039469b514/233a759e-bf79-4478-abe7-e3d2bc2f8bf2/tempImageDlmsXM.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Before and after eyebrow lamination with fuller and more defined appearance.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60500699b4e4da039469b514/2d81f5ec-0eaa-4352-b251-64e63b3959c7/IMG-2951.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Close-up of a person's eyes and eyebrows before and after microblading treatment, wearing a mask and hair cover.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60500699b4e4da039469b514/0a969680-6807-439d-aae4-8f06ead1c06f/tempImageCZBkIy.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Comparison of eyebrows before and after microblading</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60500699b4e4da039469b514/367dce7c-41c6-4e41-abe5-12df237075b9/tempImageGG9Lob.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Before and after image showing eyebrow transformation with thicker, more defined brows in the after photo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60500699b4e4da039469b514/5d484e62-d688-4883-8b9c-5da63b3474ce/cosmowhite.png</image:loc>
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  </url>
  <url>
    <loc>https://www.betsyshuki.com/press</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60500699b4e4da039469b514/1f4a1501-4f2b-4f63-ae76-a28e907d6ee3/Picture1.jpgcosmo.jpg</image:loc>
      <image:title>Press</image:title>
      <image:caption>Cosmopolitan article titled "Guide to Eyebrow Microshading: The Pros, Cons, and How It Compares to Microblading." Includes information on microshading techniques from experts Betsy Shuki and Scott Wells MD.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60500699b4e4da039469b514/fe896bda-273d-4ef5-b24a-9209225a529c/Picture1.jpgglamour.jpg</image:loc>
      <image:title>Press</image:title>
      <image:caption>Article about microblading, microshading, and microfeathering procedures for eyebrows. Features a woman's portrait and details the differences and techniques of these methods. Discusses microblading benefits, expert opinions, and cost considerations. Published in Glamour by Deanna Pai on September 30, 2019.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60500699b4e4da039469b514/066072f8-4034-4bb0-8949-450e56a6d0b6/Picture1.jpginstyle.jpg</image:loc>
      <image:title>Press</image:title>
      <image:caption>InStyle article titled "The Do's and Don'ts of Microblading Your Eyebrows" featuring advice from Betsy Shuki at Dr. Scott Wells' office in New York.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60500699b4e4da039469b514/68bf6416-5be1-4ee6-ad2b-3808b8d6d7a3/Picture1.pngwell%2Bgood.png</image:loc>
      <image:title>Press</image:title>
      <image:caption>Screenshot of an article from Well+Good titled 'What Is Microshading? Here's What To Know About the No-Maintenance, Feathery Brows Everyone's Talking About.' The article is written by Jessica Estrada and discusses microshading benefits such as being gentler on the skin. It includes a photo of a woman taken by skaman306 and information about cost and experts like Betsy Shuki and Studio Sashiko.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60500699b4e4da039469b514/2b80e9f6-74dc-4921-b50c-728cbff9b63d/Picture1.jpg+bustle.jpg</image:loc>
      <image:title>Press</image:title>
      <image:caption>Bustle article with headline about the expense of microblading, featuring a person undergoing the eyebrow procedure performed by a technician wearing gloves.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60500699b4e4da039469b514/e9ec3c5c-5b95-459a-b091-c80d10478cca/Picture1.jpg+mashable.jpg</image:loc>
      <image:title>Press</image:title>
      <image:caption>Screenshot from Mashable showing a person with well-defined eyebrows in a room, with text discussing the trend of microblading and its social media impact.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60500699b4e4da039469b514/e3146971-ef19-439c-9512-9966f5912cef/Picture1.pngher+world.png</image:loc>
      <image:title>Press</image:title>
      <image:caption>Magazine cover and article featuring a woman in a flowy white dress posing on a rooftop with a city skyline in the background. The text includes "her world" and "Riyo Mori" as well as a section discussing microblading, microshading, and microfeathering in a mix of Vietnamese and English.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60500699b4e4da039469b514/d08cc1e6-beb9-402c-b39d-a9acc106d6b2/Picture1.jpgromper.jpg</image:loc>
      <image:title>Press</image:title>
      <image:caption>Article about microblading eyebrows while breastfeeding on the website Romper. Headline: 'Why Doctors Warn People Not To Microblade Their Eyebrows If They're Breastfeeding.' The article includes quotes from experts advising against the procedure for breastfeeding individuals due to potential health risks.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60500699b4e4da039469b514/ad744732-3fee-4444-b05f-e62d302ea2f7/Screen+Shot+2021-11-16+at+2.17.04+AM.png</image:loc>
      <image:title>Press</image:title>
      <image:caption>Close-up of a person receiving an eyebrow tattoo with a tattoo needle inside a beauty salon.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60500699b4e4da039469b514/849867e9-e643-4ca4-98ff-1177320ebe1f/Screen+Shot+2021-11-16+at+2.19.06+AM.png</image:loc>
      <image:title>Press</image:title>
      <image:caption>Article on microblading eyebrows by Alexis Bennett, published November 21, 2017, discussing eyebrow enhancement techniques and featuring insights from experts Nadia Afanaseva and Betsy Shuki.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60500699b4e4da039469b514/8883038c-22ad-43cf-9042-880d52fe9297/Screen+Shot+2021-11-16+at+2.21.56+AM.png</image:loc>
      <image:title>Press</image:title>
      <image:caption>Screenshot of a blog post titled "Microblading Madness" dated February 27, 2021, under the blog name "JG in the City" focused on fashion, beauty, and lifestyle. The post discusses the author's microblading experience and recommendations.</image:caption>
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  </url>
  <url>
    <loc>https://www.betsyshuki.com/booking</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-10-18</lastmod>
  </url>
  <url>
    <loc>https://www.betsyshuki.com/aftercare</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-11-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60500699b4e4da039469b514/1616641101036-FXYONKDWQX8IQ0VAXPXU/Untitled+design+%2815%29.png</image:loc>
      <image:title>After Care + What to Expect - AFTER CARE &amp; WHAT TO EXPECT</image:title>
      <image:caption>Day 1: Gently blot brows every 20 minutes for the first 2 hrs to remove any excess lymph fluid your body may secrete using a tissue. Removing this fluid helps prevents buildup or scabbing. Excess scabbing can cause loss of color retention.   Day 1-7: Blot brows with a clean, damp cotton pad morning and and night. Apply ointment or Aquafore only when needed to treated area. When applying ointment, it is important to not use more than a rice grain amount. The brows should not look glossy, the ointment should be barely noticeable allowing the skin to breathe.  If the area feels tight, itchy and dry then it should be treated. Those with excessively oily skin should avoid applying ointment all together because the natural oils are enough to keep it moist.   AVOID Increased sweating Physical exercise Swimming Hot sauna, hot bath, jacuzzi Sun tanning or salon tanning Any laser or chemical treatments or peelings, and/or any creams containing retin-A or Glycolic Acid on the face or neck Picking, peeling, or scratching of the micro pigmented area in order to avoid scarring of the area or removal of the pigment Touching of the eyebrow area except for when rinsing and applying the post-care ointment with a cotton swab          THINGS TO KEEP IN MIND Before showering apply a thin layer of post-care ointment to protect your eyebrows from moisture or keep your face away from the shower head. Itching and flaking may appear during the first seven days post-microdblading procedure. Do not rub, PICK or scratch the teated area. Correctly following these after-care instructions may help avoid or lesson these symptoms.  WHAT TO EXPECT DURING &amp; AFTER YOUR SESSION   Your new brows will go through several phases during the healing cycle. The pigment may appear sharp and dark immediately after the procedure. This is because the pigment is still sitting on top of your skin and has not settled in completely. The color of the pigment will soften gradually. Do not be alarmed if you see some pigment on the cotton pad, as this was excess pigment and/or body fluid that is naturally exiting your skin.   Once the healing of the skin starts taking place, it may look like dandruff flakes or dry skin. This might give you the impression that the color pigment is fading too quickly, however, this is just superficial color and dry skin being naturally removed from your eyebrows. Your new brows will go through several phases during the healing cycle. The pigment may appear sharp and dark immediately after the procedure. This is because the pigment is still sitting on top of your skin and has not settled in completely. The color of the pigment will soften gradually. Do not be alarmed if you see some pigment on the cotton pad, as this was excess pigment and/or body fluid that is naturally exiting your skin.   Once completely healed, always apply a layer of sunscreen SPF 30 to SPF 50 on your eyebrows when exposed to the sun. Sun exposure may cause the color pigment to fade away more quickly. *Please understand that results are not guaranteed as every client will respond differently to the procedure. Results vary from different skin type, age, cell regeneration and lifestyle.*</image:caption>
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  <url>
    <loc>https://www.betsyshuki.com/new-page-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-03-09</lastmod>
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  <url>
    <loc>https://www.betsyshuki.com/faq</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-11-23</lastmod>
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  <url>
    <loc>https://www.betsyshuki.com/touch-up-policy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-16</lastmod>
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      <image:title>Touch Up Policy</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60500699b4e4da039469b514/1637044046832-XP2QG5G11G1LXT03IIGF/tier+2.png</image:loc>
      <image:title>Touch Up Policy</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60500699b4e4da039469b514/1637044070231-RTSKYV57IZ95XMPJ46KP/tier+3.png</image:loc>
      <image:title>Touch Up Policy</image:title>
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  <url>
    <loc>https://www.betsyshuki.com/services</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60500699b4e4da039469b514/1626295261667-9U5WUH1K08T493YUQSPT/microblading+photo</image:loc>
      <image:title>Services - Microblading Microblading involves a semi permanent tattoo technique in which we use a handheld tool composed of very fine needles resembling the shape of a blade. We then use this “blade” to create strokes in the skin that mimic brow hairs. This technique can be used to enhance existing eyebrows or restore lost or sparse brows. Microblading is a two step process, sometimes a third touch-up is necessary to achieve desired look and can last anywhere from 6-24 months depending on skin type.</image:title>
      <image:caption>Book Microblading Now</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60500699b4e4da039469b514/1626301048332-22PFJB16NWFFPRCNFJ89/Untitled+design+%282%29.png</image:loc>
      <image:title>Services - Combo Brows This a combination of two forms of semi-permanent techniques: microblading and powder (shading) brows. Combo brows are a two step process and sometimes a third touchup is needed to achieve the desired look. The powder effect is applied to the body of the brow using a permanent makeup machine to give the brow its fullness for a more powdered finish look.</image:title>
      <image:caption>Book Combo Brows Now</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60500699b4e4da039469b514/1626301520175-AWB529YYSHQJS636KKJK/Untitled+design+%284%29.png</image:loc>
      <image:title>Services - Powder Brows Powder Brows are achieved through microshading. Microshading offers a more powdered, ombre look that is done using a mechanized tool that administers tiny, pin-like dots into the brow; offering a look that would otherwise be achieved using a brow pencil or powder. Powdered brows are a two step process and sometimes a third touchup is needed to achieve the desired look. Ideal for those who want that soft powdered look.</image:title>
      <image:caption>Book Powder Brows Now</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60500699b4e4da039469b514/1661317591123-U0ENBWVJ5NF29L0VZ12I/zjjBwlzBTUeXmrHOxSFg_iStock-1355816949.jpg</image:loc>
      <image:title>Services - Lip Blush Lip blushing is a type of cosmetic tattooing that semipermanently enhances lip color by depositing colored ink into the lips with a mechanical needle. The resulting lip tattoo is subtle &amp; natural, not saturated, resulting with a beautifully flushed lip.</image:title>
      <image:caption>Book Lip Blush Here</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60500699b4e4da039469b514/1661317476242-YQ052J3AZ04UCYFW7CN5/istockphoto-1271179039-612x612.jpg</image:loc>
      <image:title>Services - Semi-Permanent Eyeliner Eyeliner pigmentation is a procedure that recreates the look of wearing eyeliner through permanent makeup. Using an electric device specially designed for cosmetic tattooing, the artist inserts semi-permanent pigments of natural origins into the skin of your eyelids, thus drawing on your eyeliner in the shape you want.</image:title>
      <image:caption>Book Semi-Permanent Eyeliner Here</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60500699b4e4da039469b514/1661317686004-D4HQTRQF1WRLBPYNWGH3/gettyimages-1053081478-612x612.jpg</image:loc>
      <image:title>Services - Semi-Permanent Freckles We shape brows using the Golden Ratio Method which offers the key to finding balance, symmetry and beauty for each individualized face. This includes a variety of techniques such as tweezing, waxing and grooming to help achieve that perfect brow to frame, harmonize &amp; enhance your facial features.</image:title>
      <image:caption>Book Semi Permanent Freckles Here</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60500699b4e4da039469b514/1662962544502-7AHU3M1NU8MJ2O4SATR8/Screen+Shot+2022-09-12+at+2.02.04+AM.png</image:loc>
      <image:title>Services - Semi-Permanent Beauty Mark A type of cosmetic tattooing that mimics a beauty mark. Through this procedure clients can achieve a natural &amp; subtle beauty mark to their liking. This can draw the eye to certain features or provide elegance to ones aesthetic.</image:title>
      <image:caption>Book Semi-Permanent Beauty Mark Here</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.betsyshuki.com/services1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-16</lastmod>
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